About Us.

Crane Creative is a hybrid production company and creative agency built around a simple idea: keep the core small, keep the quality high, and expand when the project demands it. Founded by Timo Crane and André Coetzee, the studio operates as a tight two-person creative nucleus that scales up and contracts as each brief requires. No massive overheads, no account managers playing telephone. Just a core creative team that loves what it does and loves the people it does it with.

Three women smiling and interacting in front of a blue and red backdrop. One woman has short hair, glasses, and a beige cardigan, another has short hair and a white shirt, and the third has long hair and a brown blazer.

Joy is not a nice-to-have here. It is the whole point. We don't have clients, we have friends with great ideas. And we are deliberate about who we bring into that circle. Every person on a Crane Creative production has to be genuinely talented, genuinely kind, and genuinely excited to make something worth making. Brilliant people are everywhere. Brilliant people who are also a pleasure to work with are rarer, and that combination is the only one we are interested in.

Two women sitting and laughing at a table in a restaurant or café, with one wearing glasses and a black shirt and the other with braided hair and a dark blazer, in a lively indoor setting.

Our Team.

A man with short brown hair, glasses, and a beard is wearing a mustard yellow textured sweater and looking at the camera against a plain gray background.

Timo Crane
Director & Producer

Timo Crane is a proudly South African Director and Producer with over 14 years in the film and creative industry. He has told stories across 28 countries, sometimes with a full crew, sometimes on the fly, always with heart, humour, and a whole lot of intention. His work spans TVCs, brand films, social content, documentaries, and show marketing campaigns for clients including Netflix, Capitec, Marriott Bonvoy, Lenovo, Meta, and Unilever.

What sets Timo apart isn't just the reel. It's the way he works. He brings genuine connection to every set: with cast, with crew, and with the clients who trust him with their stories. Silliness and sass are part of the signature, but so is empathy and an almost unreasonable commitment to getting it right. He calls it the Give-a-F*ck Factor. You'll feel it in the work.

Smiling young man with short brown hair and beard, wearing a black t-shirt, in an indoor setting with blurred background.

André Coetzee
DOP & Editor

André Coetzee is the eye behind the lens and the hand in the edit at Crane Creative. As DOP and Editor, he is responsible for the look, feel, and rhythm of everything the studio makes. He has been doing it at an award-winning level since he and Timo first worked together in 2012, and over a decade of shared sets and shared instincts means the collaboration runs deep.

His work spans commercial TVCs, brand films, social content, and documentary across South Africa and internationally. André doesn't just shoot what's in the brief. He shoots what the story needs. In the edit suite that same instinct applies: every cut is intentional, every sequence is considered, and the result is always in service of the work rather than the technique.

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